Understanding the Business of Art Gallery Representation: The Big Agreement

Understanding the Business of Art Gallery Representation: The Big Agreement

 If we think of art in terms of business the decision of controlling ones market over sharing profit often comes into the fold. The issue at hand often boils down to mere percentages. The question at hand-- is it better for an artist to sell solo in order to reap the full reward of profiting from sales or is it better to place the business aspect of ones career into the hands of an art dealer who hopefully has more knowledge of selling art than the artists he or she represents? The choice is a personal one-- it is a choice that should involve deep consideration and research. Needless to say, art gallery representation is often very confusing to both emerging and seasoned artists. Thus, more artists need to understand the basics of gallery representation.