VIP Art Fair Failed? Hype Failed Today -- Thoughts on the Collectors of Tomorrow
Criticism over the implementation of VIP Art Fair has been growing steadily since its January 22nd launch date. The NYC art world rumor-mill suggests that several art dealers involved with VIP are demanding a refund. On top of that-- there are rumors that collectors who experienced the site will no longer deal with VIP in the future due to frustration. Based on comments I’ve read at Art Fag City-- and a few other art blogs covering VIP-- it is clear that people tend to view VIP as an over-hyped and poorly developed venture. Blind praise is quickly turning into frustrated rage.
Showing posts with label art business. Show all posts
Showing posts with label art business. Show all posts
Wednesday, January 26, 2011
Monday, November 8, 2010
Art Marketing News: FASO Launches Enhanced Analytics
Art Marketing News: FASO Launches Enhanced Analytics
FASO recently launched enhanced analytics for FASO artist websites. Artists who use FASO’s service can utilize the enhanced analytics feature in order to keep track of the number of visitors to their FASO supported website and observe a graph of that traffic over time. Furthermore, artists can get detailed information about traffic from other websites, know what pages on their FASO artist website is the most popular, and know what keywords people are using on search engines that result in discovering their website. The features can help you with your online art marketing strategy.
FASO recently launched enhanced analytics for FASO artist websites. Artists who use FASO’s service can utilize the enhanced analytics feature in order to keep track of the number of visitors to their FASO supported website and observe a graph of that traffic over time. Furthermore, artists can get detailed information about traffic from other websites, know what pages on their FASO artist website is the most popular, and know what keywords people are using on search engines that result in discovering their website. The features can help you with your online art marketing strategy.
Friday, October 15, 2010
Why it is Important for an Artist to maintain an Art Portfolio
Why it is Important for an Artist to maintain an Art Portfolio:
It is often suggested that it is imperative for an artist to maintain an art portfolio in order to document his or her growth as an artist. Gallery owners and curators tend to expect it. An artist who presents his or her work with a well maintained art portfolio is more likely to obtain gallery representation and more apt to be included in other exhibit venues. This is due to the fact that by having a portfolio reviewers will have an idea of where the artist is going with his or her work.
In other words, it is assumed that the artist is serious about his or her art if he or she takes the time to document it in a portfolio. It is also a lot easier to transport photographs of specific works rather than the work itself. That is the basic reason for having an art portfolio. However, I would like to make some points that focus on other positive reasons for maintaining an art portfolio.
It is often suggested that it is imperative for an artist to maintain an art portfolio in order to document his or her growth as an artist. Gallery owners and curators tend to expect it. An artist who presents his or her work with a well maintained art portfolio is more likely to obtain gallery representation and more apt to be included in other exhibit venues. This is due to the fact that by having a portfolio reviewers will have an idea of where the artist is going with his or her work.
In other words, it is assumed that the artist is serious about his or her art if he or she takes the time to document it in a portfolio. It is also a lot easier to transport photographs of specific works rather than the work itself. That is the basic reason for having an art portfolio. However, I would like to make some points that focus on other positive reasons for maintaining an art portfolio.
Friday, October 1, 2010
Inflated Pricing of Art Places Young Artists in the Danger Zone
Inflated Pricing of Art Places Young Artists in the Danger Zone
The issue of inflated pricing of artwork has become a hot topic in recent years-- especially after the crises that bottomed out the art market not long ago. Art dealers have received the blunt of criticism concerning price inflation. However, I suggest that artists are to blame as well-- specifically living artists who have some control over their market. After all, the artist and art dealer relationship is a business partnership-- prices only rise if an artists sits back and allows unrealistic pricing to increase. That said, it is obvious that inflated pricing has hurt the validity of the mainstream art market as a whole-- and has harmed the careers of young artists within the market itself.
The issue of inflated pricing of artwork has become a hot topic in recent years-- especially after the crises that bottomed out the art market not long ago. Art dealers have received the blunt of criticism concerning price inflation. However, I suggest that artists are to blame as well-- specifically living artists who have some control over their market. After all, the artist and art dealer relationship is a business partnership-- prices only rise if an artists sits back and allows unrealistic pricing to increase. That said, it is obvious that inflated pricing has hurt the validity of the mainstream art market as a whole-- and has harmed the careers of young artists within the market itself.
Sunday, September 26, 2010
Understanding the Business of Art Gallery Representation: The Big Agreement
Understanding the Business of Art Gallery Representation: The Big Agreement
If we think of art in terms of business the decision of controlling ones market over sharing profit often comes into the fold. The issue at hand often boils down to mere percentages. The question at hand-- is it better for an artist to sell solo in order to reap the full reward of profiting from sales or is it better to place the business aspect of ones career into the hands of an art dealer who hopefully has more knowledge of selling art than the artists he or she represents? The choice is a personal one-- it is a choice that should involve deep consideration and research. Needless to say, art gallery representation is often very confusing to both emerging and seasoned artists. Thus, more artists need to understand the basics of gallery representation.
If we think of art in terms of business the decision of controlling ones market over sharing profit often comes into the fold. The issue at hand often boils down to mere percentages. The question at hand-- is it better for an artist to sell solo in order to reap the full reward of profiting from sales or is it better to place the business aspect of ones career into the hands of an art dealer who hopefully has more knowledge of selling art than the artists he or she represents? The choice is a personal one-- it is a choice that should involve deep consideration and research. Needless to say, art gallery representation is often very confusing to both emerging and seasoned artists. Thus, more artists need to understand the basics of gallery representation.
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